Project: Best ISP Award TVC
Cornel Hillmann, Emerging Entertainment
As one of South-East Asia’s premium internet providers, Ezecom needed to communicate recent accomplishments and the range of services that sets it apart from the competition. A clear and futuristic visual language was needed that would work in 15-second and 30-second time slots for a nation-wide bi-lingual campaign.
Based on the clients’ briefing and the brand id, a storyboard and a visual concept was developed. The final animation shows an abstract information network, that the viewer dives into, to emerge in a new scene where the best ISP award is presented, followed by a listing of key provider features. The TVC was successfully launched nation-wide and helped Ezecom to maintain its position as one of the premium ISPs in South-East Asia.